BTS’ V aka Kim Taehyung is the new brand ambassador of Cartier – The French Luxury Jewellery and Watch making Brand. V has joined other Asian stars including Jisoo of Blackpink, Chinese actress Gong Li, Jackson Wang of Got7 and Indian actress Deepika Padukone in the Cartier family.
The decision to make BTS’ V as the face of the ‘Panthère de Cartier’ campaign was swayed by his dazzling similarities to the panther, an animal renowned for its intelligence and versatility. Cartier highlighted that V shares the same creative spirit and magnetic gaze as the panther. In the campaign visuals, V showcases the magnificient pieces from the Panthère jewelry collection, including a sculptural diamond ring, a tête-à-tête panther bracelet, and the Révélation d’une Panthère watch. He radiates confidence, perfectly matching with the bold essence of the collection.
V’s association with Cartier seems like a perfect match. D’Arnaud Carrez, senior vice president and chief marketing officer of Cartier, said, “When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. He has the look and strength of character. [He is a] personality whose choices are guided by creativity as a dancer, musician, or art lover, with this style and elegance that belong only to him.”
Impact of V:
Just few hours after the announcement, 26K dollars worth necklace got sold out. The Cartier brands official website got crashed too. BTS’ V once again proves his successful impact on anything he sets his foot on. This also proves the title given to him by ARMYs as “Sold-out King”.
BTS’ V is a globally popular K-Pop idol. His rise to worldwide stardom has been ephemeral. Since his debut in BTS in the year 2013, he has captivated hearts of millions of fans. His charming visuals, stage presence, unique voice, and flawless fashion sense have made him a prominent individual in the entertainment industry.
His coalition with Cartier is not the first progress of him in the world of luxury endorsements. He is already a global ambassador for the renowned fashion brand CELINE.